Tuesday, January 7, 2014

Why did Snapchat CEO Evan Spiegel Rejected Facebook's $3 Billion Offer

Snapchat CEO Evan Spiegel had turned down a $3 billion money acquisition from Facebook late last year. Snapchat's CEO Evan spiegel did not sell the company then because he felt that he had an edge over Facebook's Poke app.

Forbes had speculated that CEO Evan Spiegel and his co-founder Bobby Murphy would each have received $750 million from the Facebook offer.

In 2012, Facebook CEO Mark Zuckerberg first flew out to meet Spiegel in his hometown, Los Angeles. According to Forbes, he tried to scare Snapchat's founders that Facebook had planned to release a nearly identical app a few days later. Spiegel and Murphy immediately returned to their office and ordered a book for each of their six employees: Sun Tzu’s The Art of War. However, Facebook's Poke proved to be a flop.

When Poke debuted, on Dec. 21, 2012, Zuckerberg e-mailed Spiegel, telling him that he hoped he enjoyed it. Spiegel, who had deactivated his Facebook account, frantically called Murphy for his review.

Then, Zuckerberg paid another visit to the Snapchat people to make his bid to buy it. But by then, Snapchat's founders felt that they had an edge. So, it did not got materialized.



























And then there’s the most recent hacking scandal. On New Year’s Day, an anonymous hacker matched the usernames of 4.6 million Snapchat users to their phone numbers, then dumped the data, with the numbers redacted, on the Internet. The breach was meant as a warning to Snapchat, which has yet to secure vulnerabilities benevolent hackers pointed out months earlier. CEO Evan Spiegel had been going for top lobbyists in Washington DC after user database leak.

http://mashable.com/2014/01/06/snapchat-facebook-acquisition-2/

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